Case Study - Appliance Manufacturer
FieldEZ's innovative product helps improve sales by 60%
Facts
The Client
The client is the Indian arm of a leading international home appliance manufacturer with over a century of producing quality and reliable products. It is also a market leader and has been a home and domestic appliance industry trendsetter with its network spread across India. The client wanted to concentrate on increasing the distributor/retailer network and enhancing the service experience.
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Indian arm of leading international home appliance manufacturer with total revenue of more than $30 Billion
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Home Appliances
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Manual data entry leading to errors, non-compliance and scalability issues
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Solution Implemented FieldEZ’s order management, attendance & leave and location management modules across the company’s Sales and Service groups
Challenges
Manual Operations for Sales
and Operations
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Use of MS Excel to track visits and customer complaints was leading to data entry errors and loss of data
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Manual tracking of sales figures to distributor and retailers meant that there were considerable discrepancies
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This affected the inventory of particular products as per market needs
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Little insight to the end-customer complaints
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Information was not conveyed to the Customer Service and Marketing teams
Solution
Clear & Well Defined Solutions Deployed
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FieldEZ enabled the client to track the field staff’s day-to-day work as well as provide mobile based leave and attendance management
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Enabled capture of other information instantly like competitor and customer intelligence
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Service ticket scheduling was implemented, which helps the client create recurring batch visits to distributors and retailers
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Data management capability helped users update information even in low network coverage situations
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Application was rolled out initially pan-India for the Sales team within a time span of 1.5 months
Key benefits
Speed of Execution Altered, Delivering Increased Productivity
This was able to change the pace at which the company was able to grow and respond to customer demands
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Improved Sales Engagement
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Faster closing cycles
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Enhanced Visibility and Accuracy
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Superior Resource Utilisation
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Considerable Cost Savings
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Productivity Gains
0
%
Improved Service Metrics
0
%
Reduction in Resources Used
0
%
Improved Sales Efficiency
< 0
mins
Response Time after Ticket Creation
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